OBJECTIVE: Increase volumes and become the prefered ER destinationin Adventist Glendale’s PSA and SA.
Rationale: We’ve always been a health system that encourages people to live life to the fullest. That includes trying new adventures for the first time. We take a lighthearted approach showing people whose new adventures are a little too ambitious. But we let them know that AH Glendale’s ER is standing by just in case to make sure everything turns out well in the end.
Billboard Executions
Print Ads
Video for Cable
Bus Shelters
Display Ads
