The "BURGERS for Every 1" campaign was inspired by the fact that only about 1% of the beef produced in the United States meets the strict BurgerFi standard of quality. We offer an experience that isn't purely for "burger lovers" or "environmentalists" or "families" but for every unique individual who wants to reward themselves with something better.
The creative plays on the top one percent mindset, which can be achieved no matter what your occupation or passion. Thus, interesting characters are featured in the ads, like the “Top 1% of Danger Seeking Daredevils Will Do Anything for Burgers Made With the Top 1% of Beef”; and “The Top 1% of Aspiring Amateur Ventriloquists Can’t Stop Talking About Our New Chicken Sandwich."
Printed Assets
Cable Video Spots
Social Media Driven Character Quiz
