Rationale: Where do people want to get to? Emotionally. Physically. Medically. People have goals. Some are big, bucket-list dreams. Others are small, but significant. This platform put the service lines of Adventist Health on the front lines of achieving these goals: You are made for more. By highlighting moments in larger stories with the graphic device of quotes around a section of the image, we are identifying those significant experiences you are made for in life. Sometimes it's a person getting back to what they love. Or doing something they've never tried. Sometimes it's even the beginning of that journey. But it's always about that thing that's most important to the person: Their more.This campaign showcases those mores throughout several service lines across all traditional and digital production.
Billboard Executions
Print Ads
Bus Shelters
30 Second Broadcast Video Spots
Social Executions
Direct Mailers
Programmatic Display Banner Ads for Web
