She is amazing. All women are amazing...
Rationale: Demonstrate our commitment to women's health by using a ton of reverence and admiration in our messaging. The "She is amazing" campaign is driven by paid and owned social posts centered around several :15 sec videos with a diverse array of women and empowering messages. Viewers will be encouraged to tag women they wish to honor. OOH and video will employ a similar tone. Print ads and landing pages will do the heavy lifting of describing our women's services. We’re honoring women and all that they do. Women are amazing and beautiful and unstoppable, and we believe they deserve a healthcare partner who treats them like the heroes they are.
Rationale: Demonstrate our commitment to women's health by using a ton of reverence and admiration in our messaging. The "She is amazing" campaign is driven by paid and owned social posts centered around several :15 sec videos with a diverse array of women and empowering messages. Viewers will be encouraged to tag women they wish to honor. OOH and video will employ a similar tone. Print ads and landing pages will do the heavy lifting of describing our women's services. We’re honoring women and all that they do. Women are amazing and beautiful and unstoppable, and we believe they deserve a healthcare partner who treats them like the heroes they are.
Vision Board
Billboard Executions
Print Ads
30 Second Broadcast Spot
Social Canvas Ad
Programmatic Display Banner Ads
