The project objective was to create table numbers for better efficiency for food runner to table service. The theme being 'How do we create something picture worthy or even souvenir worthy'. Various existing brands' table numbers were considered for initial concepting. Taking into consideration the textures and elements that make BurgerFi feel like 'BurgerFI' such as the signature green, the logo, the wood and industrial elements that are showcased in each establishment. Fun menu item trivia questions were considered, but didn't have complete brand ownership. The solve was informing the public on the eco-friendly side of BurgerFi that has always existed but was never truly marketed. This was the start of the 'Going Green Initiative' for BurgerFi.
Concepts
Finalized Product
